Google Trends is a platform that provides you with the top searched queries all over the world. And, it is a free service which provides you with metrics and insight about all the data. Also, this platform was first launched in the year 2006. As the name suggests, it is developed and operated by Google Inc. The main feature is that it allows you to search and analyze content that is being searched all over the world. Moreover, it mainly focuses on topics and keywords. It works in the way that if you search about something in it. Then, it will collect the information about it and show to you. This information will tell you about how much that keyword has been researched in terms of time respectively. Other than that, it also shows you the data based on geographical locations and languages. So, you can study it more deeply.
Furthermore, Google Trends uses graphs to elaborate about the search volume of a particular topic or query. Most importantly, this graph is providing you with real-time information. There is another good feature that allows you to compare two topics as well as two queries. So, if you want then you can easily compare and see their comparison in the forms of graphs. Through it, you will always get to know about which topic is viral or being most search in a particular. Then you can do content marketing.