Influencer platforms serve as a resource to assist agencies and businesses in managing and working with influencers. A software solution developed to help brands with their Influencer Marketing Campaigns is known as an Influencer Marketing Platform. Influencer Marketing Platforms offer influencer discovery tools to businesses and agencies, as well as vast searchable databases of potential influencers based on smart algorithms.
Others prefer an opt-in mechanism for influencers, in which the platform’s personnel may evaluate potential influencers and ensure that they are legitimate and prepared to collaborate with companies. Influencer platforms’ features have lately grown to encompass relationship management, campaign management, influencer markets, third-party analytics, and influencer content amplification.
List Of Best Influencer Marketing Platform.
Feedly is a platform which provides services through which you can easily search and find content in each niche. And, it is available as a web service for the users. Also, this platform was first released in the year 2008. It is developed by Dev HD. The main features of this platform are that it will assist you in finding the best content for yourself or business. Moreover, you can read whichever content you want. Although the service is available for free to use. But still, there is a pro version also available through which you can easily have unlimited access. Other than that, this platform also allows you to search and monitor social media mentions. You can easily search for some specific or business-related keywords. Then, it will provide you with the results and data about those keywords which you can easily monitor and use for your own good.
- Application Available for Android and iOS Devices.
- Clean and Simple User Interface with Support to Google Reader Migration.
- Log In Lags Oftenly.
Google Trends is a platform which provides you with the top searched queries all over the world. And, it is a free service which provides you with metrics and insight about all the data. Also, this platform was first launched in the year 2006. As the name suggests, it is developed and operated by Google Inc. The main feature is that it allows you to search and analyze content which is being searched all over the world. Moreover, it mainly focuses on topics and keywords. It works in the way that if you search about something in it. Then, it will collect the information about it and show to you. This information will tell you about how much that keyword has been researched in terms of time respectively. Other than that, it also shows you the data based on geographical locations and languages. So, you can study it more deeply.
- Intuitive Interface with Support to Multiple Languages.
- Allows to Compare Multiple Topics or Queries.
- Application is Not Available for Any Device.
Ninja Outreach is a platform which offers tools and features through which you can easily do influencer marketing. The main feature of it is that it will connect small businesses or digital marketers with right influencers or bloggers which can easily help them in marketing something. Most importantly, it will provide you with millions of influencers through which you can easily choose. Moreover, the platform will assist you in this. It will provide you with precise and enough information about an influencer and their social engagement. In this way, you will be able to choose whichever influencer is the best. Other than that, it allows you to make social media campaign including those influencers which you have chosen. It also has support to Instagram API which can provide you with more power. And, the influencers can easily route the traffic to your businesses. So, it will be a boon.
- All In One Software for Creating and Organizing Influencer Marketing.
- Drag and Drop Interface with Support to Track Outreach Campaign.
- Few Built-in Designed Templates to Use.
ContentStudio is a platform which provides services of content discovery, curation tools and social media management. It provides multiple services because of which it is known as an all-in-one solution for all the marketers or not. Although, this platform was launched not a long time back. But still, it has become pretty popular. The interface is also attractive and good. Moreover, it offers you mobile applications which are compatible with Android as well as iOS devices. It is available for free on their respective app stores. The main feature is that it allows you to search for content from all over the web. Also, you can choose your interest from categories of topics. Then, it will always update you with relevant, trending, and engaging articles or content. So, it will easily automate the process for you. Also, it searches for the content from Facebook, Youtube, Twitter, and other resources.
- Application Available for Android and iOS Devices.
- Easy To Use and Keep you Updated with Content.
- Have to Re-Link Social Media Oftenly.
BuzzSumo is one of the best and most popular platforms which provides content marketing research and social media analysis services to the users. And, it will provide tools to research content. Also, this platform is owned by BrandWatch company. The main feature of this platform is that it enables to do content research all over the internet. If you search about any type of content then it will tell you about data-powered content. Because it scans billions of articles and social posts. After that, it will provide you with all of those insights about those. It crawls through all over the web in each and every niche. Moreover, through it, you can perform following functionalities through it:
- Analysing of Content.
- Content which is Trending Now.
- Most Shared Content.
- Easy To Use, Flexibility & Customizability Platform.
- Support for Boosting Reach and Growth.
- Not Good for New Bloggers.
Scoop.it is a tool which provides content creating and researching services to the users. It is considered as a user-friendly as well as a powerful tool. Also, this platform has its headquarters based in San Francisco, USA. The main feature is that it will provide you with a tool which can curate content for you. The function of the software is pretty simple that it crawls through the web pages all over the internet daily. When you search about a particular thing or topic then it will provide you with results which are most relevant to it and popular at the same time. All of this organizing is done automatically. After that, you can easily edit the content as you want. And, share it wherever you want. Moreover, it is available for businesses as well as the individuals. The plans for each of them are different from each other.
- Application is available for iOS Devices and User-Friendly Tool.
- Allows to Filter, Edit and Share Content.
- Android Application is not available.
Social Animal is a platform for content marketing which provides you with content discovery and curation tools. And, it is considered as one of the best in this field. Also, it is that kinda platform which can be easily used by an individual as well as businesses. Although it provides premium services still it offers you free trial sign up. Through it, you can easily get access to all features for a limited period of time. Moreover, you can see the tool how it works even without signing up. So, you will have an idea about the working of the tools. The working is pretty simple and easy. It enables you to type a keyword and search for it. After that, it will show you all the shared or publishes an article about it. It will also provide you with information such as shares and engagements on several social media platforms.
- Easy to Use with a Lot of Integrations.
- Provides Number of Engagements with Support to Deep Search.
- Not Enough Data from Influencers.
Mention is a platform which provides you with social media as well as web monitoring tool. And, it is a very efficient tool which can tell you about who mentioned you on any platform over the web. Also, this platform was founded in the year 2012. The headquarters are now based in Paris, France. As you know it provides you with a list of mentions which have been made about your brand, business or products all over the web. Moreover, the information provided by this platform is all in real-time. So, you can have live information about whats going around the web. It has support to almost 42 languages which makes it a multi-lingual platform. All of these features assist you in monitoring the web. Also, it can also help you to listen to your audience and assisting them. Other than that, it offers you a demo which you can try.
- Application available for iOS and Android Devices.
- Provides a Demo with Support to 42 Languages.
- Limited Social Media Tools.
Sprout Social is a platform which provides you with content curation as well as social sharing tools. And, it is an efficient platform to use. The main focus of this software is on social media channels. Also, it is mostly used by marketers. This main feature of this platform is that it can assist you in doing curation of the content which you post publically. Moreover, it is a combination of two things: Discovery and Publication. It can easily handle your social media platform in one place. Because of which, this platform is for small as well as those businesses which have high social media management. Also, it is a premium service. Though, they offer you a free trial which you use before buying the premium version. Other than that, it offers you a report which tells you about analytics. So, you can analyse your social media performance easily.
- Application available for iOS and Android Devices.
- Provides Analytics Report with Organized and Intuitive Dashboard.
- Pricing is Not Right.
ShareIt by SocialPilot is a tool which provides content curation features and functions to the users. And, it is a free tool. So, you can use it without any cost. Also, this tool is developed and distributed by SocialPilot Technologies Inc. It is very easy to use. You just have to type in any keyword you want in the search bar and search it. After that, it will provide you with an organized list of content which can be blogs, videos, etc. Moreover, it will also tell you which content is trending. With it, you can easily make your content marketing strategy easily. Other than that, it has a feature which can enable you to control your social media account. It allows you to compose, post or schedule posts on any of your account which is connected with the platform. So, it will assist you in social media management.
- Easy To Set Up and Use with Influencer Discovery Feature.
- Provides Curated Content with Social Media Management Tools.
- Less Pricing Level Options.
Ahrefs Content Explorer is a tool which provides you services to search and find all the trending topics in every niche. You must have already known through the name that it is developed and distributed by Ahrefs. This tool is just a part of a lot of tools which are being provided by the company. But, this tool can be pretty efficient if you are looking for any content discovery tool. Moreover, it is pretty simple and easy to use. Because it works in the way that you just have to enter a keyword in the search bar. And, search about it. Then, it will provide you with a lot of data related to it. This data will include useful insights, article trending with that keyword, and much more. So, you can analyze this data and make your strategy based on it. Also, you can explore content through traffic.
- Provide Data like Data Insights & Trending Discovery.
- Easy To Use Tool and Support to Sort Data.
- Doesn't Have Any Application Available.