Nowadays, Advertising has become more advanced because of technology as well as accurate too. This is only due to the popularity of the internet.
Also, most of the manufacturers or any other business owners advertise their products or services online over the internet. The most important reason of advertising over the web is that it allows you to easily target the audience which you want according to the niche or categories.
Moreover, it will also provide you with a record of how many people you have reached. Unlike other traditional advertising, online advertising is pretty more effective.
It allows you to compare the people reached and the number of sales. In this way, you will get a proper estimate of conversion rate.
So, you can alter your marketing strategy to achieve the highest conversion rate. There are two main people who are involved in online advertising:
- The Advertiser is that person who wants to advertise their products or services.
- The Publisher is that person who publishes the ads on their websites.
An Advertiser is the one who pays the Publisher to put the ads on the website. The core relationship between an Advertiser and the Publisher depends upon PPC(Pay-Per-Click).
When an advertiser publishes the ad on the publisher’s websites, they both set PPC rate. It means that advertisers will pay to the publisher each time the ad clicked. PPC can vary from $0.01 to $20 depending upon the following factors:
- The niche of content on the website.
- Type of traffic which is provided by a publisher.
- The geographic location of User.
Suppose, there are a lot of advertisers who want to put a place on a specific website. Then, all the advertisers bid for that place on a website. The advertiser who is paying the highest CPC(Cost-Per-Click) will get that place.
There are certain PPC Ad Networks which provide you advertisers whose ads you can display on your website. Google AdSense and Media.net are two publisher ad networks which are purely PPC based.
We are going to tell you about the Top 10 Best Pay Per Click Ad Networks. So, let’s start with it.
Top 10 Best Pay Per Click Ad Network.
Google Adsense is an advertising program by Google. Through this, the owner of websites in google network run different types of advertisements in the form of image, text, video and much triggered the site content and audience. In this way, the owner of various products or services advertises their products. This is the best and most popular ad network in the world. To become a publisher, you need to get two things approved i.e. Adsense account and your website. After the approval of these two then you can only start publishing ads on your website. If you have more than one website then the approval is needed for each one of them. Also, there are some Google Adsense policies. And, your website must comply with those policies to get approval. If Google ever gets to know that you are violating their policies then your account might be banned from publishing.
- Auto-Optimization and Ease of Use.
- Various Ad Formats are available.
- The approval rate is very bad.
Propeller Ads is an ad network which is based on PPC as well as other paying techniques. This ad network is owned by Propeller.com. If you are a blogger or a publisher having a website with good traffic then this ad network can be the best for you. Because this network provides you instant approval. With this, you can monetize your website pretty quickly and start earning money. The process of registering your website here is very simple. You just need to go on their website and sign up. Then, submit your website. After the approval, you can start putting ads on your website. Not only that, but you will also be allowed to select the types of ads you want to put on your website. This network has advertisers for each & every niche and country. In this way, you will be able to monetize 100% of the traffic.
- Easy to get started with Instant Approval.
- Shows Earning in Real-Time.
- Too Low CPM with poor-quality traffic.
BidVertiser is an ad network which will provide you ads on desktop as wells on mobile. With this, you will able to target a wider audience. It's because most of the traffic comes from mobiles. Also, targeting with bidvertiser is very easy because the traffic is segmented in it. This network supports PPC(Pay-Per-Click), CPM and CPC based revenues. You just need to sign up on their network and then submit your website. The approval is also instant on it. So that you can start earning as soon as you get approved. The main thing about this network is transparency. There will be 100% transparency in it as everything is segmented in it. There is another feature in its Smartlink. This link can be monetized as CPC based. You can send your traffic to this link and you will get paid for doing that.
- Instant Approval.
- Minimum Threshold is $10 only.
- Irrelevant Ads are shown sometimes.
Media.net is the second-largest ad platform network in the world. It is a contextual based ad network with reach to more than 100 million+ US Desktop users. The ad expenditure for this company is over 450 million USD. Media.net is a joint venture of Bing and Yahoo. This platform will offer you to monetize your website and earn from it. This platform provides maximum and best revenue for the ads displayed as compared to others. You just have to get your website approved. Talking about the approval rate, it is very good but the condition is that your website should have a large portion of tier 1 traffic (USA, Canada, UK, Australia, and Ireland, etc). This platform will provide contextual ads on your website. This is a very smart platform. Because, if your user is reading an article about filming then the ads related to filming will be displayed.
- Maximum Revenue from Ads.
- Free to Join with Powerful Dashboard.
- Revenue doesn't update in real-time.
Facebook Audience Network is an ad network by Facebook. This network will allow you to extend your ad campaign beyond Facebook also. You can reach a wider audience which is on apps, mobile websites, articles and much more. This is an extension of Facebook Ads. The process of registering on this platform is a little complex. In this process, you have to submit your application or website for review on the platform. After that, Facebook will review it and then decide if it's capable of publishing ads on it or not. If it's approved then it will be monetized. And, you will start earning money from it. You can monetize iOS as well as Android apps too.
- Reach to Approximately 1billion Users.
- Easy to Use.
- Lack of Google Indexing.
Adsterra is one of the leading advertising platforms in the world established in 2013. This platform offers performance-based solutions for media partners and advertisers all over the world. Although it's just been not much time until this platform was launched. But still, it has grown rapidly and is now the world's leading digital advertising company. It was launched in Scotland priorly. This platform has over 22 billion impressions per month with 190 countries covered by it. Thi network will provide expert advice to enhance the performance of your campaign. For that, there is a multilingual team of Adsterra which make personalized solutions just for you. Also, it has complete 50k+ campaigns until now. You will also get the fraud detection system through which you can maintain the privacy of your campaigns. These systems are sometimes in-house made and the third party. You can choose between CPA, CPM, CPL, and much more based model.
- High CPM Rates and Offers Weekly Bonuses.
- Range of Ad Formats is pretty Wide.
- Minimum Traffic Requirement.
- Approval is pretty Simple.
- Shows Insights of Ads displayed.
- Video Ads are not supported.
Infolinks is the third largest ad network in the world right now. It is PPC based as a network which is providing ads to its 100k publishers. You can sign up here as a publisher as well as an advertiser. Thie platform has the process of signing up. After signing up, you must also be approved by its team. The approval rate is very good. If approved then you can simply generate ad codes. You can place these codes on your website. If you want to achieve 100% approval rate then your website must comply and follow the policies of this platform. It delivers over 1.5 billion ad views monthly. And, the famous clients of Infolinks are like Nike and Netflix. In this, you can also start a global ad campaign. And, you will be able to target whichever audience you want to globally.
- With-in 48 Hours Approval.
- Customizable and Easy to Setup Ads.
- Payment is pretty low for Asian Countries.
PopAds is one of the popular ad networks which offers you popunder and popup ads. These ads can run over mobile, desktop and tablets as well. The thing that it only provides pop up doesn't affect the revenue you will receive. This network is the best pop up ad network and will generate maximum revenue for you. To put ads on your network, you have to sign up on its official website. After creating an account, you just need to submit your website. You will need approval from the team of PopAds to start putting ads on your website. You don't have to wait so much for it because it has instant approval policy. Once approved, you can generate the code of an ad. And, put it on your website wherever you want. The payment techniques which are used on this network are CPM(Cost Per Mile) and CPV(Cost Per View).
- Approval is pretty quick.
- Completely Customizable Ads.
- Pop-up Ads are a bit annoying.
AdFly is one of the prominent ad networks in the world which will provide your URL shortening along with ads. Through this network, you can put ads on your website and also shorten all the links on the website. This network is open for both advertisers as well as publishers. Just sign up on the website and you can start putting ads. Other then the ads, you can also shrink the URLs. Adfly will give you a script which you have to paste in your website. You can paste it in header or footer. After this, the script will automatically shorten all the outgoing links.
- Easy and Fast Sign Up.
- Just $5 Minimum Payout.
- Low Payout rates in some countries.
Ouo.io is one of the leading URL shortening websites in the world. This network will allow you to shorten your website's URL and monetize them to earn money. Whenever a user will visit the link, you will generate revenue for that. To shorten URLs, you just need to sign up on the platform which will hardly take 2 minutes. This network provides you the highest revenue from Tier 1 & Tier 2 country traffic. Although, the revenue is less for tier 3 countries. This network counts page views with unique visits which help in increasing your earnings. With that, the dashboard offered is pretty good. As you will be able to see complete stats about all of your URLs. This will help you in building high-standard strategies. Android application of Ouo.io is also available and you can use statistics there too. There are some tools like Mass Shrinker, Quick Link and Full Page Script available.
- Easy Sign-Up and Instant Approval.
- 24*7 Live Support.
- Captcha Verifications is there for ad pages.
Native Ads is one of the main-stream advertising platforms which offers native advertising to various advertisers and publishers all over the world. This platform provides ads across multiple platforms like mobile, desktop and applications. The system developed by this company is very easy to use with a simple user interface. Publishers are allowed to create and customize native widgets as they want. They can then put them at any place on their website. This network will surely monetize your content and provide you with good revenue. It uses CPC(Cost Per Click) and CPM(Cost Per Mile) revenue models. This network is most popular in the arts and entertainment industry. The approval rate is not affected by the amount of traffic on your website. Any site with large or small traffic is welcomed. The only condition is that your site must don't have any illegal content and comply with the network's policies.
- Cross-Platform Advertising.
- CPC, CPM and Revenue Share as Commission Types.
- Take some time for Approval.